March 7th At the site of kick-off ceremony of the second phase of Yandu Xinsiyuan Food, Shi Bin, the company's managing director, said frankly, "We have just paid off the loan. We are investing more. We dare to take risks and invest because of the business environment here."

This confidence comes from the continued growth in orders and also from the strategic determination of Yandu District to make the optimization of business environment the theme of the "No.1 Meeting of the New Year" for two consecutive years.

To optimize the business environment is to assure enterprises that they can start businesses with confidence, operate business with peace, and develop business with ease. Yandu has always treated the improvement of business environment as the "No. 1 project" with top 1 efforts. Yandu has advanced the construction of the "six environments" ---policy, market, government affairs, rule of law, people-orientation, and innovation in an integrated manner, and is constantly polishing the service brand of making "All Satisfied" .

Looking upon enterprises as our own "family"

Making the service "All Satisfied"

A piece of land was reserved for four years, and finally the project was launched last year .

At the project construction site of Jiangsu Leijiang Technology Co., Ltd., Fan Ya, deputy director of the Yancheng High-tech Zone Management Committee, said, "The trust from enterprises is the most precious. What we have kept for four years is not only the land, but also the promise to grow together with the company.”

Four years ago, due to market fluctuations, Everwin Precision suspended its investment in Yandu. However, when the company restarted its layout last year, it found that the Yancheng High-tech Zone not only kept the reserved land for them, but also took the initiative to help them to maintain the site and connected with new customers.

At present, some of the main factory buildings of the Leijiang Technology Project, which is invested by Everwin Precision, have been topped off and are expected to be put into trial operation in October. "When changes and modifications in urban planning are needed, staff from the Land, Resources & Urban Planning Bureau will bring the drawings for consultations, even overnight sometimes; when fees need to be paid, staff from the District Data Bureau's project assistance service team will send a fee list information reminder in advance. Such heartwarming service is our reassurance." said Zhou Zhifan, the project's site manager.

"Honoring the promise is more important than making the promises, just as service is of longer-term value than policies." In Fan Ya's view, the best business environment is a sincerity that can withstand the test of time.

Not far away, in the production workshop of the Qiyuan Green Power project, robotic arms are assembling new energy battery modules. Trucks are constantly shuttling back and forth in the Genlead factory area, which is separated only by a wall. "At this time last year, this was still an idle factory." Liu Haobo, project manager of Genlead Green Power, clearly remembers that he felt butterflies flying in his stomach when he introduced downstream partners to Yandu in September last year.

However, Yandu government quickly fulfilled its promise with actions: in September, a service team composed of backbones from multiple departments entered the project; in October, the factory renovation was completed; in November, the first batch of equipment was successfully debugged; in December, the products were delivered off the production line.

Opening the work log of Pan Qingyu, a member of the project agency service team of the District Data Bureau, there are dense records of on-site coordination meetings and the resolution of problem lists. "In the most tense time, we stayed at the construction site and coordinated more than 10 departments to work online at the same time."

This kind of "family"-style service also makes Guo Xianglie, general manager of the Korean-funded Startec Auto Parts (Yancheng) Co., Ltd., feel at ease. During the critical period of corporate mergers and acquisitions, the government affairs team innovatively adopted the "video witnessing + signature photo" model to solve the problem of cross-border certification. "Yancheng has become my second hometown, and the business environment here is comfortable." Guo Xianglie's words echo with the voice of many entrepreneurs.

Establishing a "friendly and clean government-business express" mechanism, continuing to deepen the "enterprise visit" activities, and building a "leadership + department + key enterprise" service model...Yandu always regards entrepreneurs as "its own family" and supports the sustainable and healthy development of enterprises. In 2024, the district’s officials visited 420 enterprises in their service range, collected 247 problems, and resolved 210 of them, with a problem resolution rate of 85%.

Cutting the red tape in the review and approval process

Get things done

It only takes three days from the delisting of the land to the issuance of the five certificates. "Construction starts as soon as the land is acquired," and "cutting the red tape" in the review and approval process has become the norm in Yandu.

At the construction site of LC Photoelectric Technology (Yancheng Base), which has an annual production of 6 million pieces of blue glass and 8 million pieces of heart rate tablets, the renovation and reinforcement of the main structure of the factory building have been completed, and pipeline laying, ground treatment, and wall decoration are underway.

"The land was taken off the market on October 13 last year, and all the procedures for starting construction were completed on the 16th." Project manager Chen Chen still feels excited. "The full-process assistance and agency service provided by the Yandu District Data Bureau has greatly shortened the approval process. It is expected to be fully completed in April and put into full production in September, and we expect sales of 100 million yuan this year."

When it comes to projects, time is money. Yandu focuses on the goal of "starting construction as soon as the land is acquired" and has integrated processing to set up a "one-stop comprehensive service zone". Through integrated processing and real-time linkage across departments, it has reduced the number of project approval items by 40%, replacing "enterprise going through procedures" with "data bureau going through the procedures" and streamlining "layer-by-layer approval" to "one-stop completion". By 2024, the average approval time for major projects in the region was shortened by 65%. 12 projects witnessed the "simultaneous issuing of five certificates", and the corporate satisfaction rate reached 100%.

By cutting red tape on government services needed by enterprises as a breakthrough point, the government can improve efficiency and reduce the burden on enterprises.

Walking into the newly renovated government service center, business operations procedures are as clear as using a "navigation system".

The special window of "one thing done at one time" integrates all matters from business establishment to cancellation. The window for the conversion of individual household businesses to enterprises was pioneered with the "cloud guidance for pre-license affairs + cloud inspection for approval", and provided "three cloud" guidance services to enterprises for more than 86 times in total. The processing mode of unified "water, electricity, gas and network" efficiently integrates multiple departments to facilitate enterprise registration. 1,832 service guidelines were optimized and modified, with 188 service processes improved, and the acceptance of 27 materials streamlined...

"We strive to provide faster and more convenient services to enterprises by continuously optimizing service guidelines and processes and streamlining materials acceptance," said Cai Yu, a window worker at the Yandu District Government Service Center.

The transition from "enterprises looking for services" to "services looking for enterprises" is a role change and also a change of perspective. This year, Yandu released eight measures to optimize the business environment, emphasizing the implementation of business environment policies from the perspective of enterprises, focusing on the difficulties, pain points and bottlenecks of enterprises, solving "troubles" for enterprises, and promoting the resolution of "hard-to-solve" problems that baffle enterprises.

As the drafting unit of the province's "one thing done at one time" standard, Yandu's innovation is being transformed into industry norms. This conscious reform race against time is driving Yandu to turn more "impossible" things into "achievable" ones.

No disturbance unless requested, and immediately respond when requested

Making innovation “less worrying”

"No disturbance unless requested, and immediately respond when requested." In Yandu, more and more companies can concentrate on operations, research, and development.

At Jiangsu Xinsiyuan Food Co., Ltd., on intelligent production lines, flour is made into bags of beautifully packaged quick-frozen dumplings through processes such as mixing flour, rolling into shape, and packaging. "Product R&D and innovation are the core competitiveness of enterprises," said Shi Bin, the person in charge. "At present, more than 70 new products continue to lead the market, thanks to the 'no disturbance' environment created by the government."

“No disturbance unless requested does not mean governance by doing nothing." “To respond immediately to every request” requires doing more. Moving government services forward is a key link in optimizing the business environment. Advanced analysis and preparation, being available upon call and focusing on effectiveness are the essence of "responding to every request".

Yandu District innovatively implemented the "technical consultation" model for science and technology by selecting scientific and technological workers across the district to become "technical translators" for enterprises, who carried out "technical consultation" for a total of 603 enterprises (times), collected 57 pieces of technical demand information, and signed 160 industry-university-research agreements, with 5 municipal innovation consortia approved by Yancheng City. The R&D investment intensity of industrial enterprises above the designated size exceeded 4.2%, both ranking first in the city. Lanfeng Environment has established a national postdoctoral research workstation.

The Shanghai Institute of Ceramics Yancheng New Energy Innovation Center is a new research and development institution established by Yancheng National Hi-tech Zone and the Shanghai Institute of Ceramics, Chinese Academy of Sciences. During the "Science and Technology Consultation" visits, the District Science and Technology Bureau learned about the needs of the SIC Yancheng New Energy Innovation Center in applying for scientific and technological projects. It took the initiative to provide policy interpretation, application guidance, and other services to ensure the quality of the application projects and actively helped the center to obtain project approval and financial support. In 2024, the "Proton Conductor Solid Oxide Electrolysis Hydrogen Production Technology" project of the SIC Yancheng New Energy Innovation Center was approved as a provincial cutting-edge technology project.

At Jiangsu Bodo New Building Materials Co., Ltd., foreign experts are guiding the upgrading of prefabricated building technology. "Introducing transnational talents once made us feel difficult." The head of the company recalled that through the "Science and Technology Consultation" activity, Yandu District conducted a two-way survey of talent needs and resources, targeted the search for foreign expert resources, helped Bodo New Materials to effectively connect and match with foreign experts, and simultaneously carried out "one-on-one" material guidance. Ultimately, Bodo New Materials was successfully selected into the national major talent project, achieving a historic "zero" breakthrough in the city.

Yandu District has never stopped working to create a first-class business environment. Optimizing the "soft environment" for business and building "hard strength" for development have become the consensus and action of all departments in Yandu. Ma Zhenghua, secretary of the CPC Yandu District Committee, said, "We will use the service status of being 'always online' to make 'all satisfied' a new symbol of the preferred investment destinations."

By GU Yajuan XU Min

编辑：刘志红 赵新立 王心怡